Ahmedabad sees 55% growth in demand for organic food: Assocham

AHMEDABAD: The demand for organic products has grown by 55% in Ahmedabad in the last five years, said a survey by industry body Associated Chambers of Commerce and Industry of India (Assocham).
The survey on ‘Rising demand of Organic products in Metropolitan cities’ is based on 1,500 lead retailers selling non-organic and organic products in major cities of India. About 1,000 retailers cited that health and environment grounds are the main reasons for purchasing organic products by customer.
According to the survey, patterns of monthly spending give a good picture of consumer behaviour. For instance, Mumbai spends the most at 65% on organic products followed by Delhi-NCR at 61%, Bangalore at 58%, Ahmedabad at 55%, Hyderabad at 52%, Chandigarh at 51% and Indore at 50%.
There has been a major shift in for organic products, especially fruit and vegetables in the metropolitan cities as about 62% of metropolitans buy organic, an increase of 95% in the last five years, survey reveals.
The majority of the respondents said that they are more concerned about the health of their children and willing to spend more to ensure they get better and safer food, adding that organic products are 30% to 40% more expensive than usual food.
“Currently, most of the organic farmers in India are still in the transition phase and hence their costs are still high. As these farmers continue with organic farming, the production costs are expected to reduce, making India as one of the most important producers of organic food,” said D S Rawat, secretary general, Assocham.
About 74% respondents said that they would eat more organic food if it were available in convenient locations while 85% said that they would eat more if it were less expensive.
: The demand for organic products has grown by 55% in Ahmedabad in the last five years, said a survey by industry body Associated Chambers of Commerce and Industry of India (Assocham).
The survey on ‘Rising demand of Organic products in Metropolitan cities’ is based on 1,500 lead retailers selling non-organic and organic products in major cities of India. About 1,000 retailers cited that health and environment grounds are the main reasons for purchasing organic products by customer.
According to the survey, patterns of monthly spending give a good picture of consumer behaviour. For instance, Mumbai spends the most at 65% on organic products followed by Delhi-NCR at 61%, Bangalore at 58%, Ahmedabad at 55%, Hyderabad at 52%, Chandigarh at 51% and Indore at 50%.
There has been a major shift in for organic products, especially fruit and vegetables in the metropolitan cities as about 62% of metropolitans buy organic, an increase of 95% in the last five years, survey reveals.
The majority of the respondents said that they are more concerned about the health of their children and willing to spend more to ensure they get better and safer food, adding that organic products are 30% to 40% more expensive than usual food.
“Currently, most of the organic farmers in India are still in the transition phase and hence their costs are still high. As these farmers continue with organic farming, the production costs are expected to reduce, making India as one of the most important producers of organic food, said D S Rawat, secretary general, Assocham.
About 74% respondents said that they would eat more organic food if it were available in convenient locations while 85% said that they would eat more if it were less expensive.

(Source: http://articles.timesofindia.indiatimes.com/2013-05-24/ahmedabad/39500779_1_products-organic-food-survey)