Goa govt to brand farm produce from state to gain market edge

The Goa government has decided to brand the farm produce from the state as Born in Goa to gain an edge in marketing. Goa Agriculture Minister Vijai Sardesai said such kind of branding will help distinguish and certify the agri produce from the coastal state. I suggest that there should be a brand for the farm produce. It could be called as Born in Goa. Such kind of branding will help to certify that the vegetable, fruit or flower is produced in Goa, Agriculture Minister Vijai Sardesai said.

The minister who has been holding a series of talks with the farmers said that the state government is in the process of formulating agriculture policy which will give thrust to floriculture, marketing the brand and organic farming.