Push for vendors of organic veggies & fruits

Until a week ago, R Raji spent her evening hours watching TV serials. Since getting a push-cart, she has been selling vegetables and fruits to customers in Anna Nagar from 5pm to 8pm.

She pays no rent for the push-cart and doesn’t have to buy vegetables and fruits from the wholesale market either. They are sourced from farmers by a team of voulnteers of TruTrade.

The not-for-profit organization launched Organic Thalluvandi to support the fast vanishing breed of pushcart vendors and small-scale farmers in and around Chennai. The push-carts, currently seen on the streets of Anna Nagar and Korattur, offer fresh vegetables and fruits at affordable rates. We launched Organic Thalluvandi in two places. The response is good. The organic vegetables and fruits you buy from here will be cheaper than any other organic stalls because we don’t expect profit. Our aim is to give maximum benefit to the farmer and the vendor, said Durga Smitha, one of the organisers.