A few years ago, Rajeev Bittu, a chartered accountant, took his wife, Rashmi, and toddler Ritwika to his village in Gopalganj for a leisurely trip. But little did he know that the holiday was going to change his life forever.
Ever since Rajeev wondered what he could do to change the unconscious prejudice urban residents have against farmers. His solution was to become a farmer.
He scoured the internet and spoke to many local farmers. He even consulted professors at agriculture universities.But Rajeev says, it was an employee of a seed company who helped him set the ball rolling.