Indians love their snacks and millets are now increasingly being consumed for good health.
The Orgtree community knew this, then, to be a perfect match and brought them together in line of pure millet-based snacks under the label Kiru (named after the Kannada word for millets kirudhanya).
The Orgtree community is trying to bridge the gap between consumers and farmers. Working with a group of over 25 farmers in the Thenkahalli village in Karnataka, which is located over 110 kilometres from Bangalore, the organisation is encouraging them to grow more millets commercially. We then procure them from the farmers and make them in the form of snacks, explains Siddhant Sarkar, who heads operations and business development for the organisation.