COIMBATORE: A passionate team of professors and students from Kumaraguru College of Technology launched a mobile app, ‘Mann Uyir’, on Tuesday to help farmers directly contact with potential buyers. The team has been working on the app for the past one year.
Though it was a learning experience, they had to overcome several hurdles to take the technology to farmers.
“When we met farmers, the main problem they faced was lack of profitable marketing options to sell their produce,” said Professor Ramalatha Marimuthu, head of the team.
This made the team to include a portal in the app which would put farmers in direct contact with potential buyers. “Our main aim was to remove middlemen,” she said. The team said farmers in the district found it hard to gather information related to their locality.