Chennai: In the recent times, farming, which is one of the oldest professions in India, is affected due to adverse conditions like lack of water, industrialisation and insufficient relief. But, many are working towards bringing back the glory days of Indian agriculture. One such organisation is Indian Super Heroes (ISH) which works towards propagating agriculture, garnering attention of urban clan and helping farmers in the process.
Founded by Divya Shetty, an activist based out of Coimbatore, the main aim of ISH is to help farmers get the right price for their produce.
In this day and age, a lot of middle-men involve themselves between farmers and end consumers. Though I dont object it, these middle-men always become the deciding authority right from fixing the price for both the parties to deciding when to sell. In most of cases, they end up being paid higher than the farmers itself which is bad as the latter are the ones who toiled hard for the produce, she said.