In an interview with ETHealthworld, Abhinandan Dhoke, CEO, Organic India, New Delhi, talks about the advent, growth and the market for organic products in India.
In the past 2 years Organic as a category has seen a lot of explosion. There is a lot of awareness and the consumer actually wants a good healthy solution and that is why more and more consumers are moving towards organic. Organic has become the mantra and that is why we see alot of global and Indian players. Within India a lot of brands are entering into organics and that is a very healthy sign for organic products, category and organic farming.