Tamil Nadu panchayat school attracts kids by teaching organic farming

TRICHY: Veering away from traditional methods of marketing to ensure 100% admission, a panchayat union middle school (PUMS) in Perambalur district is reaching out on foot and attracting parents and students with the organic farming methods practised at the school.The PUMS in Kothavasal recently concluded a pan-village survey to identify children of appropriate age for school admission and subsequently enrolled 17 children in the hamlet by explaining to them the organic farming practised at the school with student participation.Panchayat school attracts kids by teaching organic farming.As the new academic year is about to begin, private schools are employing several marketing strategies including sending bulk messages to random mobile users apart from advertisements in local television channels to score admissions.