Madurai couple add value to agriculture

The small shop selling organic products on Sixth Main Road in Gomathipuram is a gross understatement of what it is. Its deceptive nature does not reveal that it is the epicentre of a movement to provide ‘poison-free’ food for the public and get remunerative prices for farmers with a win-win formula. The man sits on the floor while his wife prefers a stool.

The couple – Kavitha Senthil Kumar and K.S. Senthil Kumar – operate a series of farm-to-dining table initiatives, without any financial support from outside, to realise a dream of making agriculture a meaningful and profitable venture for rural people.