In 2016, Sridhar Venkataraman was vice president at an insurance company. But his love for organic and fresh food drove him to hang up his corporate boots and start working full time on his six-acre farmland in Denkanikottai, Tamil Nadu. Today he, along with fellow farmer Munnisamy, cultivate vegetables like cabbage, tomatoes, and flat beans organically.
Relief finally came by way of Bengaluru-based Healthy Buddha. The startup not just helps small local and village-dwelling organic farmers with direct market linkages by connecting them to the urban customer but also trains them on the latest techniques in organic farming and addresses their day-to-day queries.
Healthy Buddha is connected with 244 farmers across 12 states in India working on 347 acres of land collectively. Over the past four years, the startup has helped avoid the use of 24,013 kg of chemicals and fertilisers.
Started by techies Gautham PB and Anurag Dalmia in 2014, Healthy Buddha was founded with an aim to ensure that urban dwellers gain access to wholesome food that was 100 percent organic.
“My father, PB Murali, is an award-winning organic farmer in Chennai, and I have grown up eating the best of organic produce thanks to him. When I moved to Bengaluru, I wanted to give my kids the same wholesome food that I had benefited from, but to my surprise, I found that it was not easily available. We had to travel to multiple shops to get just limited products and we could never be sure where they were coming from and if they were really organic,” 38-year-old Gautham says.