A few decades ago, there was practically no organic food sector in India’s retail markets. Now it has developed and offers smallholder farmers important opportunities. Founded in 2010, Sahaja Samrudha Organic Producer Company in Bangalore specialises in the marketing and branding of organic vegetables and grain.
One of the main challenges India’s organic farmers face is that they are scattered and operate sporadically. They therefore struggle to market their products professionally. At the same time, demand for organically grown produce is growing, especially in urban areas such as Bangalore. Sahaja Organics builds a bridge between organic farmers and customers in the cities.