Affordable organic initiatives gain momentum in UAE

In a bid to feed the growing demand for organic produce among families in the UAE, enthusiasts are working tirelessly to establish initiatives to get their fruits and vegetables from sources other than the supermarkets.

Consumers are becoming increasingly aware of the benefits of consuming ethically-farmed produce, and are not depending on mainstream retailers to provide them with the same. Two independent initiatives – FarmChimp and Naturebeatz – began as small, online projects that sell only rice, wild honey, and a small bag of vegetables to a group of friends a few years ago. However, these projects have now grown into successful e-commerce SMEs driven by social media, providing to nearly 7,000 families living in the UAE.