Kerala turns hot destination for organic product firms

KOCHI: In Kerala, the demand for organic products is on the rise and a lot of companies, including agri startups, are making a beeline to the state with their products to cash in on the demand. Right from vegetables to coconut oil, products under the organic label are hitting the market. The competition has become so intense that the National Agricultural Cooperative Marketing Federation of India Ltd (NAFED) is also foraying into the Kerala market with a wide range of organic products.

Already, the state government has given an impetus to promoting organic foods by opening over 100 organic shops in the past three years. “NAFED is rolling out the organic products nationally and Kerala is one of our key markets. All our products will be certified for authenticity and quality,” said NAFED (Kochi) manager Abinesh Bose.