Food is not grown the way it used to be. Vegetables, grains, and fruits are liberally doused with chemicals and fertilizers, and consuming them has only led to an increased rate of cancer, and other deadly diseases across the world.
In India too, there has been a rising concern about the quality of food produced. And this has led to a slow but increasing demand for organic food. The organic food market in the country is estimated at Rs 1,500 crore, and is expected to double to Rs 3,000 crore in the next three years.
To address this growing concern and need to eat healthy, and help citizens consume healthy food, Linesh Narayan Pillai (46) co-founded Urban Green Fate (UGF) Farms in 2017.