Dr. Bronner’s, the family-owned and number one seller of natural soap in the United States, has just released a short film highlighting how they’re working to source organic, fair trade products, and create what they hope is a better agricultural system. “Journey to Pavitramenthe” is the second film in Dr. Bronner’s “Journey” series, and explores the lives and farms of organic mint producers in India’s Uttar Pradesh state. The company has been sourcing organic mint oil from the region since 2003, which is the key ingredient in many of its best-selling products.
Dr. Bronner’s has been recognized worldwide because of its socially and environmentally responsible practices. In 2005, the company made a shift towards buying the vast majority of its materials from organic and fair trade sources—today, they’re going further and advocating for regenerative agricultural practices for farmers and improving the livelihoods of rural farming communities.