Pepsi vs farmers – Lay off the potatoes

It’s a battle for chips, not microchips but potato chips. PepsiCo, the $64 billion US global food, snack and beverage is battling four farmers of Sabarkantha in North East Gujarat for allegedly growing the FL 2027 variety of potatoes for which it has claimed Plant Variety Protection rights.

But the battle has moved from the courts to social media. And there are enough and more supporters for the farmers. After being inundated by media queries from across the globe, Kapil Shah, founder of Vadodara based NGO, Jatan Trust has just formed a WhatsApp group to proactively share news updates that are of interest to all such people at one go.

“Deputy chief minister of Gujarat Nitin Patel says the state government will become a party to help farmers”, was Shah’s message, accompanied with a video clip of a Gujarati news channel.