Thousands of cows’ lives to be transformed for better

An estimated 125,400 dairy cows will live better lives, following World Animal Protection’s call on Arvind Dairy and Happy Milk to move to higher welfare farming. Arvind Dairy, has a significant presence and a growing market share in North India, sourcing its milk from over 25,000 rural farmers in Uttar Pradesh’s Aligarh region.

‘Happy Milk’ runs its own organic farm in Tumkur, near Bengaluru, which is currently home to over 400 cows and has partnered with a German tech partner, GEA, as well as with Israeli consultants so as to enhance the quality of their milk and the health of their cows.