T-shirts made from organic cotton cultivated by tribals of North Andhra are now becoming extremely popular among music lovers in Belgium.
As many as 30,000 T-shirts made with the cotton in the garment factories based at Tirupur and Coimbatore are now used by the 8,000 participants in one of the biggest electronic dance music festivals (www.tomorrowland.com) organised by Tomorrowland in Belgium from July 19 to 29.
RESET, a futuristic innovation by Grameena Vikas Kendram, an NGO, has partnered with Urban Fibres, Belgium, to make this a reality.
The cotton was raised in 26 villages under Pachipenta, Kurupam and Gummalakshmipuram in Vizianagaram district and Bhamini of Srikakulam district by the tribals. In all 18, tonnes of cotton was collected from the 230 farmers by cultivating it in 250 acres. The yield would have been much more but for the heavy devastation caused by Cyclone Titli in October last year.