With organic cotton and online ads, Boll & Branch helps Indian farmers

New York, Jun 18: When Scott and Missy Tannen were putting the final touches on their home renovation in Summit, New Jersey, a few years ago, they embarked on a seemingly pedestrian chore: choosing sheets for their new king bed.

Missy Tannen set off to the mall in search of quality bedding but quickly fell down a rabbit hole. Where were the sheets made? Were the cotton farmers well-compensated? Were the factory workers well-treated?

With consumers increasingly concerned about such matters,