ASHA skillshare course on Organic Markets that Empower Farmers & Consumers
This Course has been designed to cover various “models” – ones that have initiated their interventions at the retail end; ones that began at the producer end; ones that just facilitated producer-consumer platforms; ones that have been started within a state government etc. While most are about Rural to Urban marketing of organic produce, we also endeavoured to include material on Rural to Rural marketing. Some regulatory aspects will also be covered in the course. Questions we will seek to explore answers for, which are often questions that various enthusiastic individuals and organisations are grappling with:
– How do we ensure genuine organic (whether and what model of certification to adopt)?
– What about fund flow for capital costs and running costs (incl. govt schemes)?
– What institutional shape should I have for my producers’ collective or for my retail business?
– At what scale should I be operating?