Creating a Niche for Indian Organic Foods in America

By a Staff Writer

After spending decades exporting Indian textiles to high-end American fashion companies, New York businessman Mohan Shah got fed up with its constantly changing demands. He switched to organic foods, exporting quality cereals and spices from India to the United States. The man who initiated the export of “Bleeding Madras” cloth, which became almost a “uniform” of the Beetles and Maharishi Mahesh Yogi generation, wants to become the household name for organic foods in America and possibly give birth to the “Organic Chef Star.”