Documentary focuses on India’s organic cotton farming

Berlin, May 11:Water experts and those in the fashion industry are emphasizing the need for a paradigm shift in the cotton value chain, especially in the farms of India. It is estimated that 2.4% of the world’s crop land is planted with cotton and yet it accounts for 24% and 11% of the global sales of insecticide and pesticides respectively. Organic cotton delivers substantial economic and environmental benefits, but represents less than 1% of the world’s total annual crop.

Addressing the gathering at the European premiere of “For the Love of Fashion”, Alexandra Cousteau, globally recognized leader on water issues and sustainability and Jeffrey Hogue, chief sustainability officer of the international fashion retail brand C&A, expressed support for sustainability practices.

“Approximately half of all clothes manufactured globally are created with cotton, but conventional cotton farming risks harming our planet irreparably”, said Cousteau at a screening event in Berlin. “We are excited to support a documentary that provides a window into more sustainable cotton practices. Ultimately, we would like to inspire Brands and consumers that more sustainable cotton has significant advantages for people and the planet,” Hogue said.