Fruit of labour

November 2, 2015 0 Comments

Akila Kannadasan Chennai, October 30, 2015

R. Durairaj was on a business trip to Europe in the late 90s, when he first heard the term ‘organic’. “A German friend and I were at an inn on the Austrian border. The owner offered us what she described as a “delicacy form India.” It was an organic alphonso mango which cost 12 Euros – for just one!” Durairaj thought of his mango trees back in India — he had planted hundreds of them on his 200 acres of land in Dharmapuri. He realised then that he had in his hands a viable business venture and decided to develop it.