Here, organic farmers fix the price!

October 26, 2015 0 Comments

Sudhirendar Sharma

Sustainable business model ensures fair price for growers and buyers alike

It is perhaps the only organised market where farmers fix the price for their produce, by attaching a distinct value to the technique and cost of production.

The Organic Farmers Market (OFM), a network of 20 outlets, has become an important destination for organic produce in Chennai. It connects directly to about 200 farmers and indirectly to a thousand others through various farmers’ collectives.