Hot off the rack: organic cotton clothing

CHENNAI, July 24, 2014 Zubeda Hamid

Hand-spun, naturally-dyed and directly-sourced garments gain popularity

At a small sale of organic cotton clothes V. Rama recently held at her house in Velachery recently, the response was stupendous.

“Many of my friends in the neighbourhood were interested. Organic cotton is soft, its production does not damage anything anywhere and so, it’s guilt-free clothing. One buyer from Tiruvanmiyur even told me that by buying this, he felt like he was directly helping farmers,” said Ms. Rama.