How organic food is making its way back into the Indian kitchen
As per a recent Government of India study, the organic food market in the country is expected to hit the $1.36-billion mark by 2020. This is not surprising, as market trends indicate that organic foodproducts that are wholly natural, grown or cultivated in an agricultural system that does not use fertilisers or pesticidesis slowly becoming the choice for many consumers. While buying fruits and vegetables, I always worry about things like food adulteration and health hazards. With organic food items, you get something natural so I dont mind paying a little extra for them, says a Delhi-based media professional who did not wish to be named. She adds that most Indian consumers and families are now becoming more health-conscious, which explains their inclination towards organic food.