How these agri-startups are helping farmers battle drought and poverty

June 27, 2017 0 Comments

Farmers suicide, droughts, debt, crop failure, and poverty these words echo the massive scale of problems faced by the agrarian community in India. However, technological innovations, agriculture startups and aggregators, primarily driven by the youth, have helped the farmer community to mitigate some of these challenges.

Post the crop harvesting phase, access to the market is one of the key problems faced by the agrarian community. Further, the middle men and wholesale commission agencies often dictate the prices at which fruits and vegetables are sold. This interference by the commissioning agents not only reduces the farmers income but it also encourages them to use pesticides to gain a larger harvest, at the cost of quality of the produce.