I2cook: Big idea in a small bottle

Past life Megha Deokule, 32, the founder of i2cook, is an architect by training. She was working at Studio Mumbai, headed by award-winning architect Bijoy Jain, when it struck her that designing spaces was not what she was cut out for. “I was on a sabbatical from work after marriage. It was bugging me that I was not doing anything with food, which I loved. i2cook began life as a blog, where I recorded my food experiments,” she says. Her husband Pawan Deokule, 36, an independent businessman, was supportive of her decision to quit architecture and work with food. He even offered to help.