India: Kerala farmers go organic

August 29, 2012 0 Comments

The Kudumbasree district mission has launched “Harithasree,” a project to promote organic farming.

Farmers in the area will make the switch to organic cultivation straight away. The project was launched by M.K. Raghavan, MP, at the Malabar Christian College on Sunday. He said that the Central government’s focus was on promoting organic farming.

The organic cultivation will take place on land that has previously been left fallow. A survey has already taken place to identify the most suitable land. It is anticipated that some of the produce will be harvested in time for the Onam celebrations.

“As part of Onam this year, Kudumbasree is conducting trade fairs at 80 different locations in the district and panchayat-levels. We are expecting sales to the tune of Rs.2 crore. Though our products are of top quality, our packaging has not been that attractive. So, this time around, we have concentrated on professional packaging of our products,” said K.K. Muhammed Faisal, District Mission Co-ordinator of Kudumbasree.

Considering the increasing acceptability of its products, the Kudumbasree and local self-governing bodies are planning to set up permanent selling points for the entrepreneurs. The trade fairs are an initial step in this direction.