India set to go on organic diet
Jan 5: One of the top 10 countries in the world in terms of cultivable land under organic certification, India has an organic food market estimated at around Rs 1,000 crore. According to a study prepared by industry body Assocham and TechSci Research, the Indian organic food market is growing at a strong 25-30 per cent rate, and is set to touch the $1.36 billion-mark by 2020.
The study did, however, place constraints in terms of awareness. The level of awareness about organic food products in India is extremely low and is limited to consumers in metro cities, it said. While more growth is expected in future, as the government increases support, leaders in the industry spoke to Deccan Herald about its charecteristic features.