Indian Startup Brings Organic Farming to Your Rooftop

Before the collapse of the Soviet Union, Cuba was heavily dependent on the USSR for petroleum, fertilizers, pesticides and farm products. But when the Soviet Union collapsed in 1991, and eventually sanctions were imposed on Cuba, the country was left in the lurch. According to, the country lost nearly 80 percent of its imports and exports and the GDP plummeted by 34 percent.

The effects were seen almost immediately. There was acute food shortage. Calorie intake fell to less than half of what it was before. In such a situation, Cubans had no choice but to grow food themselves. Tiny pockets of land emerged all across the country. What started as a concept called Organoponicos is now being replicated around the world as a sustainable urban farming solution.

Its as simple as converting your terrace, backyard or balcony into a small farm. And at a time when almost every fruit and vegetable being grown is sprayed with pesticides, what if you could control what goes into growing your food?

This is what inspired 26-year old Manvitha Reddy to start Homecrop a startup that helps you grow pesticide-free vegetables at home. Reddy designs rooftop and backyard kits that have everything you need to make your own farm at home.

The main technique used here is square foot gardening. In areas as small as 15 square feet, Homecrop gives you a kit that includes a high intensity polystyrene trough, a leak proof support structure for trellis, a shade net, a mat for drainage, garden tools, natural growth enrichers and service from the Homecrop team.