Karnataka organic brands to hit the market

Certification and branding expected to help weed out fake organic farm produts

People can now look forward to certified organic produce that will be promoted under the brand names Siri and Shreshta in the State.

This is a bid to ensure quality and authenticity of the produce, which will be certified by the Karnataka State Organic Certification Agency (KSOCA), which was established for the purpose and duly accredited as per the National Programme for Organic Productions, Government of India.

The certification and branding will help filter fake organic produce from the market. H.A. Suresh, assistant director of KSOCA, told The Hindu on the sidelines of the Millet Mela here on Wednesday that as per the new norms of the food safety regulator, organic produce should also sport a common logo which was unveiled recently. The produce will be branded and marketed by the organic federation constituted on the lines of the Karnataka Milk Federation, he said.