Organic farmer by chance, she now helps connect farmers directly to consumers
After finishing her masters in 1999, Purvi came back to India and started working for several NGOs for sustainability and development. It was in 2002 when she joined the famous Environmentalist Bina Agrawal to work on one of her research projects that Purvi happened to get her first brush with the farming community. The research took her to a small tribal area of Netrang and Dediyapada in south Gujarat.
She was surprised to know that these illiterate women had all the knowledge of the plants and the trees available in the jungle. They knew what plants has medicinal values and what should be consumed for a particular disease or illness.
Purvi had no clue that just a weekend a couple of weeks later would give answers to all her questions. Her mother and grandmother were always enthusiastic kitchen gardeners. They would always plant herbs and greens for the familys consumption. Taking the legacy forward, Purvis mother had planted several vegetables and fruits in the 5 acres of land acquired by them in Matar village, 45 km from Ahmedabad. She would visit the farm every weekend and look after it.