India continues to be an agrarian country, with nearly two-thirds of the population depending directly upon agriculture for their livelihood. Yet, one can find, since about a decade, a flood of food products imported from the four corners of the world. These mass grown products with a liberal use of chemical fertilisers and pesticides now form an integral part of the life of the famous Indian middle class which seems to have eyes only for new brands, with attractive and colourful packaging and of course the ready-to-eat foods.
At the other end of the world, in the United States and in Europe as well, the societies are beginning to learn again about healthy eating habits. A reverse movement based on organic food has become so strong and pervasive that it has forced several big global brands to focus on increasing the share of organic food products in their bouquet of products, with packaging that is increasingly turning environment-friendly.
Organic farming is based on production standards, which are believed to be socially, economically and ecologically sustainable and to play a pertinent role in safeguarding the biodiversity.
As demand for organic food is high in the first world and India has been trying to make their presence in export markets and has doubled its export figures from INR 11.6 billion (EUR 160 million) in 2012-13 to INR 21 billion in 2014-15; however the vast domestic organic market remains largely untapped.
Over the time, India has emerged as a leader in exports of organic tea, basmati rice and cotton. Its main export markets for these organic products are the US, EU, Canada, Switzerland, Australia, New Zealand with the South-East Asian countries, West Asia, South Africa also emerging as important markets.