Organic food sales soar as shoppers put quality before price

LONDON: Demand for organic food is at its highest for more than a decade, according to major retailers.

Thats good news for an industry that was hit hard by the economic downturn but now seems to be returning to rude health as more shoppers say organic food is worth paying the premium for. This week the Soil Association in the UK will release its annual report on the state of the organic food market, which is expected to show that it has grown for the fourth consecutive year.

Meanwhile, Tesco says that organic sales in its stores have risen by 15% in the past year. And the home delivery service Ocado, which stocks more than 3,000 organic products, said sales increased 16% last year.