Organic India aims at Rs 200 crore turnover by 2015-16
13 SEP, 2012, 05.12PM IST, PTI
NEW DELHI: FMCG firm Organic India today said it is looking at three-fold growth in turnover to Rs 200 crore by 2015-16 and has plans to launch organic grocery items such as rice, dal and spices next year.
“With rapid expansion and awareness of organic products, we expect robust growth in our business. We are hoping to touch a revenue of Rs 200 crore by 2015-16,” Organic India Managing Director and Global CEO Krishan Guptaa told reporters here.
The company had clocked a turnover of Rs 70 crore in last financial year, of which 40 per cent came from the domestic market and rest from exports, he added.
In order to expand the business, the Lucknow-based firm will introduce various grocery items next year.
“We have done the soft launch of items like rice, dal, various spices among others. These will be commercially launched in the market next year,” Guptaa said.
The company rolled out four new organic products — green tea, chyawanprash, desi ghee and a health supplement for men. These will also be marketed across the world.
“We are currently exporting our products to 32 countries all over the world. Our products are certified by various agencies in India, the US, Europe and Israel,” Guptaa claimed.
Organic India at present works with about 20,000 farmers with their 80,000 acres of land. It supports them financially with advance payments, offers free medical treatments and finally procure the raw material from them for processing.
The company, established in 1997, currently helps farmers in organic farming in Uttar Pradesh, Rajasthan,Madhya Pradesh and Karnataka.
Guptaa said the company has so far invested Rs 100 crore on various activities, including setting up a finishing and packaging plant at Lucknow.
“We are looking to set up another finishing unit at a different location,” he said without sharing details