Organic produce yet to make inroads into market

Kochi, July 1: Though Kochi residents have become increasingly aware of health hazards of pesticides in vegetables and fruits, the organic food market is yet to take off in a big way.

Retail outlet owners who sell organic farm produce say that it is till an upmarket segment with few regular customers walking into their shops to pick up vegetables and fruits without looking at the price. The seller cites low profitability margin, highly perishable nature of the farm produce and little government support as some of the major reasons for the dull business in this sunrise sector.

The previous UDF government had ambitious plans of making Kerala into a fully organic state on the lines of Sikkim, but this proposal seems to remain on paper.