Over 1 lakh tonne coffee consumed in domestic market

Plantrich Agritech Pvt. Ltd is a recognised entity dealing in organic and fairtrade crops and involved in social and ecological initiatives to supply quality and sustainable food products. The company is a Fairtrade & Organic certified organisation constituted in the year 1998 in association with Manarcadu Social Service Society (MASS) which was instrumental in empowering over 2,000 members from the farming community to achieve Organic Fairtrade Certification to enable them exports of their produces like spices, coffee and cocoa to Europe under Fairtrade and Organic standards. Bijumon Kurian, MD, Plantrich Agritech Pvt. Ltd, in an email interaction with Lucy Fernandes spoke about the Indian coffee market, the beverages organic avatar and new initiatives. Excerpts: