Taste for organic foods

Himani Chandna Gurtoo, Hindustan Times Mumbai, August 19, 2013

The lifestyle of software engineer Karan Suri, 37, changed after he underwent a surgery to remove a cancerous cyst in his stomach. After the surgery, Suri decided to purchase only organic foods – rice, cereals, pulses and even pasta – for his family. “One needs to develop a taste for organic foods. But I feel safe that I am eating pesticide-free, natural food.”

Many other consumers have started buying organic foods that have not been farmed using synthetic pesticides and chemical fertilisers. Nearly 62% of high income households prefer organic products due to rising awareness, higher disposable incomes and easier availability in the market, according to an Associated Chambers of Commerce and Industry of India (ASSOCHAM) survey. “Organic farming was one of the fastest growing industries last year,” said DS Rawat, secretary general, ASSOCHAM.