Wear it on your sleeve!

HEMA VIJAY February 9, 2015

Tula largely stays clear of chemical dyes. And, of course, grown organically, the cotton dust from Tula is non-allergic

The soft, unbleached fabric feels good on the skin, its texture is lovely to touch, and its natural, creamy hue emanates an aura of benign calm. The fabric also gives the wearer a definite sense of satisfaction. After all, the cotton that went into making it is ancient desi cotton, grown by farmers who have found an economic lifeline in growing it for city folk. Rain-fed, organically grown, hand-spun, hand-woven, and manually-tailored by women’s SHGs in villages, this fabric makes a statement in more ways than one. Being completely hand-made by farmers and rural artisans, the money we pay for acquiring a Tula outfit provides livelihood to the entire chain of rural economy that includes farmers, spinners, weavers, dyers and tailors, who would otherwise struggle to stay afloat.