You can give your wardrobe an organic wash

August 9, 2016 0 Comments

BENGALURU: Acity-based start-up has come up with an eco-friendly laundry detergent made from soapnuts grown in the hills of Uttarakhand and Odisha.

Organic and natural, the product cleans clothes while also protecting the lakes of the city, claims Manas Nanda, founder, BubbleNut Wash.

Incubated at the Nadathur S Raghavan Centre for Entrepreneurial Learning at the Indian Institute of Management, Bangalore, the company hopes to provide employment to the rural people of Pitthoragarh in Uttarakhand and Nayagarh in Odisha.

When asked why he chose these two regions when soapnuts can be found across the country, Nanda says, I come from Odisha so I wanted to help the people of my state. I also realised that soapnuts in Uttarakhand come in different varieties and are of better quality.

The team started out by assessing the fruits and herbs grown in the region. We were looking for something that the urban consumers would buy. We zeroed in on soapnut as we realised that it has a market not only in India but also abroad, says Nanda, who partnered with Irina Fedorenko to start the venture.

The powder manufactured at the Bengaluru unit is earthy looking. This was done to keep it natural, Manas explains.

The start-up employs 75 women in Uttarakhand and 25 women in Odisha. The soapnuts are dried and ground into powder in Uttarakhand, while those from Odisha come to Bengaluru where they are used to make the liquid detergent.